State Councils Join Forces with National Beef Checkoff Program to Increase Online Advertising
Seven state and regional beef promoting organizations have joined forces with the national Beef Checkoff Program in a summer campaign targeting millennial consumers in five high population states. State beef councils in Illinois, Pennsylvania, South Dakota, Nebraska, Wyoming and Oklahoma, along with the Northeast Beef Promotion Initiative, are funding extended promotion of the online checkoff-funded flagship web site BeefItsWhatsForDinner.com, along with the brand’s online videos, into California, Florida, New York, Illinois and Pennsylvania. Continue reading
Steve Hanson, Chairman of the Federation of State Beef Councils, operates a family farm and ranch in Southwest Nebraska with his son, the fifth generation on that operation.
Column by Steve Hanson, Chairman, Federation of State Beef Councils
An Active Role in Joining the Forces
Sometimes being the chairman of an organization is little more than an honorary position. You lead some meetings, you get new passages for your biography. I’m thankful being chairman of the Federation of State Beef Councils is much more than that.
The role of the Federation Chairman mirrors that of the Federation itself. We’re an organization that represents organizations – the country’s 43 Qualified State Beef Councils, to be exact. The Federation is the state beef council voice at the national level in the beef checkoff, helping assure the Beef Checkoff Program is a partnership between state and national interests – which is important if you want to have a truly grassroots program. Continue reading
Bloggers Increase Knowledge of, Interest in Beef Through State Beef Council Pasture to Plate Program
May 31, 2016 – A recent “#BLOGMEETSBEEF” program highlighting the Pasture to Plate Experience, sponsored by four state beef councils and the Beef Checkoff Program, has helped increase knowledge of beef and beef production among 14 key food bloggers. The event was held April 26-27 in Columbus, Ohio, and funded by the Kentucky, Michigan, Ohio and Wisconsin Beef Councils. It was also supported by the family-owned Meijer supermarket chain, which carries only Certified Angus Beef. Continue reading
If beef is what’s for dinner, what should be on the plates for the other meals? If you said it’s still beef, you’d be right. The fact is, research shows that balancing protein throughout the day makes good nutritional sense.
However, few Americans eat this way. The beef industry, however, through its Beef Checkoff Program, is working to educate consumers on the value of balance and adequate protein intake. Continue reading
DENVER, CO (July 20, 2015) – State beef councils in seven states have been awarded grants from the Federation Initiative Fund grant program for upcoming efforts to increase consumer demand for beef in their states. The grants from the Federation of State Beef Councils are made to states with substantial consumer populations. The most recent awards were announced at the 2015 Cattle Industry Summer Conference in Denver July 18.
Requests to the Federation Initiative Fund are considered and voted on by the Federation Executive Committee, and may be granted at either the Cattle Industry Summer Conference or the Cattle Industry Convention. Total awards for the seven programs at the 2015 Summer Conference was $58,200.
The seven states and their awards were: Continue reading