06-14-16 State Councils Join Forces with National Beef Checkoff Program to Increase Online Advertising…

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State Councils Join Forces with National Beef Checkoff Program to Increase Online Advertising

Seven state and regional beef promoting organizations have joined forces with the national Beef Checkoff Program in a summer campaign targeting millennial consumers in five high population states. State beef councils in Illinois, Pennsylvania, South Dakota, Nebraska, Wyoming and Oklahoma, along with the Northeast Beef Promotion Initiative, are funding extended promotion of the online checkoff-funded flagship web site BeefItsWhatsForDinner.com, along with the brand’s online videos, into California, Florida, New York, Illinois and Pennsylvania. Continue reading

06-03-16 FSBC Column: Federation Assures Grassroots Foundation…

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Steve Hanson, Chairman of the Federation of State Beef Councils,  operates a family farm and ranch in Southwest Nebraska with his son, the fifth generation on that operation.

Steve Hanson, Chairman of the Federation of State Beef Councils, operates a family farm and ranch in Southwest Nebraska with his son, the fifth generation on that operation.

Column by Steve Hanson, Chairman, Federation of State Beef Councils

An Active Role in Joining the Forces

Sometimes being the chairman of an organization is little more than an honorary position. You lead some meetings, you get new passages for your biography. I’m thankful being chairman of the Federation of State Beef Councils is much more than that.

The role of the Federation Chairman mirrors that of the Federation itself. We’re an organization that represents organizations – the country’s 43 Qualified State Beef Councils, to be exact. The Federation is the state beef council voice at the national level in the beef checkoff, helping assure the Beef Checkoff Program is a partnership between state and national interests – which is important if you want to have a truly grassroots program. Continue reading

05-31-16 FSBC News: Bloggers Increase Knowledge of, Interest in Beef Through State Beef Council Pasture to Plate Program…

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BlogMeetsBeef1__2_Bloggers Increase Knowledge of, Interest in Beef Through State Beef Council Pasture to Plate Program

May 31, 2016 – A recent “#BLOGMEETSBEEF” program highlighting the Pasture to Plate Experience, sponsored by four state beef councils and the Beef Checkoff Program, has helped increase knowledge of beef and beef production among 14 key food bloggers. The event was held April 26-27 in Columbus, Ohio, and funded by the Kentucky, Michigan, Ohio and Wisconsin Beef Councils. It was also supported by the family-owned Meijer supermarket chain, which carries only Certified Angus Beef. Continue reading

12-04-15 Federation of State Beef Councils: Beef, Protein an All Day Discussion in 2015…

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If beef is what’s for dinner, what should be on the plates for the other meals? If you said it’s still beef, you’d be right. The fact is, research shows that balancing protein throughout the day makes good nutritional sense.

However, few Americans eat this way. The beef industry, however, through its Beef Checkoff Program, is working to educate consumers on the value of balance and adequate protein intake. Continue reading

07-20-15 Federation of State Beef Councils Awards Grants…

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DENVER, CO (July 20, 2015) – State beef councils in seven states have been awarded grants from the Federation Initiative Fund grant program for upcoming efforts to increase consumer demand for beef in their states. The grants from the Federation of State Beef Councils are made to states with substantial consumer populations. The most recent awards were announced at the 2015 Cattle Industry Summer Conference in Denver July 18.

Requests to the Federation Initiative Fund are considered and voted on by the Federation Executive Committee, and may be granted at either the Cattle Industry Summer Conference or the Cattle Industry Convention.  Total awards for the seven programs at the 2015 Summer Conference was $58,200.

The seven states and their awards were: Continue reading

02-11-15 Federation of State Beef Councils Takes Action at 2015 Annual Meeting…

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Officers Elected, Grants Announced, Checkoff Positions Affirmed at 2015 Cattle Industry Convention
DENVER (Feb. 11, 2015) – Jennifer Houston, a livestock market operator from Sweetwater, Tenn., was elected chair of the Federation of State Beef Councils during the 2015 Cattle Industry Convention and NCBA Trade Show in San Antonio, Texas, last week. Elected vice chair was Steve Hanson, a cow-calf operator from Elsie, Neb. The Federation of State Beef Councils is the national home of state beef councils and a division of the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff Program.

Houston previously served as the Federation’s vice chair. She grew up on a cattle and hog farm in West Tennessee, and graduated from the University of Tennessee with a degree in animal science. She worked for the U.S. Department of Agriculture in Tennessee prior to joining her husband in a family livestock market operation. Houston has been deeply involved in the beef checkoff at the state and national levels. She was appointed to the Tennessee Beef Industry Council when it was established in 1986, and served as the TBIC representative to the National Live Stock and Meat Board, a predecessor organization to NCBA. Continue reading

09-30-14 Beef Checkoff Teams Up With Ibotta App…

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Ibotta AppIn cooperation with Ibotta, the 16th most frequently used app in the United States, the beef checkoff recently encouraged customers at two national retailers to choose beef at the meat case. Ibotta shared educational information about freezing beef and about beef nutrition, in addition to sharing the checkoff’s Easy Lean Beef Burger and DIY Taco videos. By engaging with the content, Ibotta users earned a cash rebate for their purchase of Top Sirloin Steak or Ground Beef.

“This app partnership really provided the checkoff with a way to get beef education to the consumer – how to cook, how to freeze ground beef, and nutritional facts,” said Cevin Jones, vice chairman of the Beef Promotion Operating Committee and beef producer from Eden, Idaho. “It also gave us the opportunity to have access to rich consumer data that showed us who is buying, where they are buying, what else they are buying when they buy beef, and the additional purchases that buying beef adds to a consumer’s shopping cart.”

Highlights from the program include:

  • Millennial consumers, those consumers aged 25-34 years, accounted for 44 percent of the redemptions for the beef checkoff’s products
  • The redemption rate was 25 percent, more than 30 percent higher than Ibotta’s systemwide average
  • There were approximately 35,000 redemptions in just the 16 days that the program was active The engagements (tasks) the checkoff offered each had more than a 95-percent completion rate

“A great product and great content is a recipe for success with Ibotta,” said Richard Donahue, vice president of marketing at Ibotta. “The Beef Checkoff Program was a huge success – with hundreds of thousands of videos being viewed on how to cook and store beef, more than 141,000 consumers put beef on their shopping list and 35,000 additional beef purchases being made in just a couple of weeks.”

For more information about your beef checkoff investment, visit MyBeefCheckoff.com.

For more information about Ibotta, visit Ibotta.com. Or, to download the free Ibotta app, visit the App Store or find it on Google Play.

About Ibotta

Ibotta, a Denver-based mobile technology company aims to transform the way companies and retailers think about and execute mobile media and advertising campaigns in conjunction with brand loyalty development. With a one-of-a-kind user experience, the world’s leading brands and retailers continue to make Ibotta a key pillar of their digital programs and in-store growth strategies. With over two billion rebates viewed, 70 million completed brand interactions, and more than $11 million in cash rewards earned by users to date, Ibotta continues to drive brand messaging tracked to direct item level purchases for both in-store and online transactions.

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09-30-14 Beef Checkoff News: New Look and Feel for MyBeefCheckoff.com…

Beef Checkoff News - Please turn on images to ViewNEW MyBeefCheckoff.com Website snapshotThe beef checkoff launched a totally redesignedMyBeefCheckoff.com on Sept. 28, providing checkoff payers, leaders, staff and media with an easy-to-navigate selection of checkoff resources and information to highlight checkoff programs and results.

For the first time, MyBeefCheckoff.com will display photos and profiles of both Beef Board members and members of the Federation of State Beef Councils who serve on checkoff program committees. Where this is especially important is in another new feature, a “Meeting Center” that incorporates information from the old MyBeefCheckoffMeeting.com blog (which will go offline soon) along with new ‘visual rosters’ to help all checkoff payers better understand who represents them on each committee. The meeting center will offer committee materials – such as meeting agendas, minutes, presentations, etc. – as well as reporting from and photos of the meetings, and display it all in the Meeting Center.

The remake modernizes and simplifies organization of materials and makes everything accessible from drop-down menus at the top of every page. In addition, the site is “responsive,” which means it views the same on all electronic devices, from computer to laptop to tablet to smartphone.

“MyBeefCheckoff.com is really our one-stop source of information about our national $1-per-head beef checkoff,” says Jeanne Harland, chairwoman of the checkoff’s Producer Communications Working Group and a producer from LaFayette, Ill. “Through this site, producers have an opportunity to get to know their checkoff by reading about the latest results of our investments into checkoff programs.”

The home page also features a MyBeefCheckoff Facebook feed, daily news feed, and facts for producers to share via their own social-media platforms.

For more information about your beef checkoff investment, visit the new MyBeefCheckoff.com.

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