State Councils Join Forces with National Beef Checkoff Program to Increase Online Advertising
Seven state and regional beef promoting organizations have joined forces with the national Beef Checkoff Program in a summer campaign targeting millennial consumers in five high population states. State beef councils in Illinois, Pennsylvania, South Dakota, Nebraska, Wyoming and Oklahoma, along with the Northeast Beef Promotion Initiative, are funding extended promotion of the online checkoff-funded flagship web site BeefItsWhatsForDinner.com, along with the brand’s online videos, into California, Florida, New York, Illinois and Pennsylvania. Continue reading
Steve Hanson, Chairman of the Federation of State Beef Councils, operates a family farm and ranch in Southwest Nebraska with his son, the fifth generation on that operation.
Column by Steve Hanson, Chairman, Federation of State Beef Councils
An Active Role in Joining the Forces
Sometimes being the chairman of an organization is little more than an honorary position. You lead some meetings, you get new passages for your biography. I’m thankful being chairman of the Federation of State Beef Councils is much more than that.
The role of the Federation Chairman mirrors that of the Federation itself. We’re an organization that represents organizations – the country’s 43 Qualified State Beef Councils, to be exact. The Federation is the state beef council voice at the national level in the beef checkoff, helping assure the Beef Checkoff Program is a partnership between state and national interests – which is important if you want to have a truly grassroots program. Continue reading
Bloggers Increase Knowledge of, Interest in Beef Through State Beef Council Pasture to Plate Program
May 31, 2016 – A recent “#BLOGMEETSBEEF” program highlighting the Pasture to Plate Experience, sponsored by four state beef councils and the Beef Checkoff Program, has helped increase knowledge of beef and beef production among 14 key food bloggers. The event was held April 26-27 in Columbus, Ohio, and funded by the Kentucky, Michigan, Ohio and Wisconsin Beef Councils. It was also supported by the family-owned Meijer supermarket chain, which carries only Certified Angus Beef. Continue reading
If beef is what’s for dinner, what should be on the plates for the other meals? If you said it’s still beef, you’d be right. The fact is, research shows that balancing protein throughout the day makes good nutritional sense.
However, few Americans eat this way. The beef industry, however, through its Beef Checkoff Program, is working to educate consumers on the value of balance and adequate protein intake. Continue reading
DENVER, CO (July 20, 2015) – State beef councils in seven states have been awarded grants from the Federation Initiative Fund grant program for upcoming efforts to increase consumer demand for beef in their states. The grants from the Federation of State Beef Councils are made to states with substantial consumer populations. The most recent awards were announced at the 2015 Cattle Industry Summer Conference in Denver July 18.
Requests to the Federation Initiative Fund are considered and voted on by the Federation Executive Committee, and may be granted at either the Cattle Industry Summer Conference or the Cattle Industry Convention. Total awards for the seven programs at the 2015 Summer Conference was $58,200.
The seven states and their awards were: Continue reading
Officers Elected, Grants Announced, Checkoff Positions Affirmed at 2015 Cattle Industry Convention
DENVER (Feb. 11, 2015) –
Jennifer Houston, a livestock market operator from Sweetwater, Tenn., was elected chair of the Federation of State Beef Councils during the 2015 Cattle Industry Convention and NCBA Trade Show in San Antonio, Texas, last week. Elected vice chair was Steve Hanson, a cow-calf operator from Elsie, Neb. The Federation of State Beef Councils is the national home of state beef councils and a division of the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff Program.
Houston previously served as the Federation’s vice chair. She grew up on a cattle and hog farm in West Tennessee, and graduated from the University of Tennessee with a degree in animal science. She worked for the U.S. Department of Agriculture in Tennessee prior to joining her husband in a family livestock market operation. Houston has been deeply involved in the beef checkoff at the state and national levels. She was appointed to the Tennessee Beef Industry Council when it was established in 1986, and served as the TBIC representative to the National Live Stock and Meat Board, a predecessor organization to NCBA. Continue reading
A mobile app for smartphone and tablets developed by the California Beef Council is helping foodservice professionals become more knowledgeable about beef and beef production. An upgrade of the app, partially funded through the Federation Initiative Fund, is making the technology even more useful and up-to-date.
The BEEFlexible for Foodservice Professionals app was developed by the CBC in 2013, and those who work with the restaurant industry have found its information on beef cuts for foodservice and the beef lifecycle helpful in their sales efforts. However, analytic tracking on the app was initially limited, the beef production lifecycle element wasn’t as interactive as it could be, and the Beef Cuts for Foodservice section needed updating.
A grant from the Federation Initiative Fund allowed CBC to improve these components, giving users a more robust tool for increasing sales and increasing CBC’s ability to track user behavior on the app, determining which categories and topics are the most important to foodservice professionals.
Seven Demand-Building Programs Selected by Executive Committee
The Federation of State Beef Councils has awarded seven grants totaling $77,850 to six state beef councils for programs aimed at enhancing beef demand in their states. The awards, part of the Federation Initiative Fund program, were announced at the 2014 Cattle Industry Summer Conference in Denver Aug. 2.
The Federation Initiative Fund is managed by the Federation Executive Committee, and was established in 2006 to help move beef checkoff funds from states with heavy cattle numbers to states with heavier consumer populations.
The six states receiving awards for the remainder of FY 2014 are:
- Arizona Beef Council, $6,100 for its Gate to Plate tour series.
- Florida Beef Council, two grants, $32,000 for its Farm to Fork Tours, and $7,500 as the second part of a ProStart Education Initiative to launch a high school culinary education initiative.
- Hawaii Beef Industry Council, $5,000 for a ranch tour for millennial bloggers, food writers and chef/culinary students.
- Minnesota Beef Council, $7,250 for its Team BEEF program.
- New York Beef Industry Council, $15,000 for social media marketing outreach and digital marketing.
- Pennsylvania Beef Council, $5,000 for a Millennial to Millennial (M2M) Recruitment Program.
State beef councils voluntarily invest in the Federation to help strengthen national efforts to build demand for beef. Since it was created, the Federation Initiative Fund has awarded more than $2.2 million to 22 states conducting 180 programs.