Producer Support Of Beef Checkoff Softens, But Remains Strong
An independent survey of producers found 69 percent continue to approve of the Beef Checkoff Program. Importantly, the more producers know about the program, the more supportive they are. The survey also found that producers are generally more optimistic about the cattle industry than they were a year ago.
“We’ve all experienced a very challenging year, both within the industry and in other aspects of our lives,” says Jo Stanko, Investor Relations Working Group (IRWG) co-chair. “That’s why we’re not surprised by a decline in support for the checkoff,” said the Steamboat Springs, Colo., producer. “But it is heartening to see producers becoming more optimistic about the future.”
The random survey of 1,252 beef and dairy producers nationwide was conducted by the independent firm Aspen Media & Market Research in late December 2016. The survey found that while support of the checkoff is down from a year ago, a substantial majority of beef and dairy producers continue to say their beef checkoff is a good value: Continue reading