Beef Checkoff Study: Selling U.S. Beef to the Rest of the World
You know that the beef produced in the United States is delicious, nutritious and safe to eat. But did you know that consumers in more than 80 countries worldwide know that, too, thanks in part to your beef-checkoff investments?
Foreign marketing of U.S. beef makes sense when you know that 95 percent of the global population – and 80 percent of the global buying power – is outside of U.S. borders. With the global population projected to nearly double by 2050, it’s easy to see that exports of U.S. beef represent a growth opportunity for U.S. beef producers.
The checkoff is helping to increase exports of U.S. beef to consumers across the globe from Japan to the Middle East, Mexico to Russia, Taiwan, Europe and more. See an example of marketing efforts in Sweden in this video.
The Beef Checkoff’s Role Continue reading
NCBA: Cattlemen Express Concerns With Trump Administration’s Trade Action
“Sparking a trade war with Canada, Mexico, and Asia will only lead to higher prices for American-produced beef in those markets,” NCBA Say
WASHINGTON (Jan. 23, 2017) — Tracy Brunner, President of the National Cattlemen’s Beef Association, today released the following statement in response to President Trump’s announcement that he is withdrawing the United States from the Trans Pacific Partnership (TPP) trade deal and may seek to take action on the North American Free Trade Agreement (NAFTA): Continue reading
NCBA: Cattlemen Support Nomination of Gov. Perdue to Lead U.S. Department of Agriculture
WASHINGTON (Jan. 18, 2017) – Tracy Brunner, president of the National Cattlemen’s Beef Association, today released the following statement in support of President-elect Trump’s nomination of former Gov. Sonny Perdue to be Secretary of the U.S. Department of Agriculture:
“Governor Perdue’s an excellent pick to head the Agriculture Department. As a lifelong agri-businessman and veterinarian, as well as the two-term governor of a state where agriculture’s the largest industry, Gov. Perdue has a unique and expert understanding of both the business and scientific sides of agriculture. In a time of increasing regulations and a growing governmental footprint, we have no doubt that Gov. Perdue will step in and stand up for rural America so that we can continue to do what we do best – provide the safest and most abundant food supply in the world.” Continue reading
NCBA: Administration Pushes Forward with Organic Marketing Rule
-Disregards Stakeholder Comments
WASHINGTON (Jan. 17, 2017) WASHINGTON (January 18, 2017) – NCBA President Tracy Brunner released the following statement in response to the USDA Agriculture Marketing Service’s Organic Livestock and Poultry Practices final rule:
“The Obama Administration has bowed to the whims and demands of animal activists rather than talking to the industry as a whole to see what is best for the program and for consumers. This rule sends a clear signal that an activist agenda is more important to the outgoing Administration than any true attempt to clarify a consumer’s perception of what ‘organic’ means. Continue reading
NCBA: Cattlemen Call on U.S. Senate to Confirm Scott Pruitt as EPA Administrator
WASHINGTON (Jan. 17, 2017) The National Cattlemen’s Beef Association today sent a letter to the U.S. Senate Committee on Environment and Public Works expressing strong support for the nomination of Scott Pruitt to be Administrator of the Environmental Protection Agency and called for his swift confirmation.
“As Oklahoma’s Attorney General, Mr. Pruitt led the fight to bring common sense back to environmental regulation and he was an unrivaled defender of private property rights,” NCBA’s President, Tracy Brunner, said in the letter. “In fact, in 2015 the Oklahoma Cattlemen’s Association honored Mr. Pruitt with its Distinguished Service Award for his dedication to those principles.” Continue reading
NCBA Supreme Court Agrees to take EPA WOTUS Rule
WASHINGTON (Jan. 13, 2017) — Scott Yager, National Cattlemen’s Beef Association environmental counsel, today released the following statement in response to the U.S. Supreme Court’s decision to grant the cert petition for the industry coalition lawsuit challenging the Environmental Protection Agency on its “waters of the United States” rule:
“The Supreme Court’s decision to hear our appeal is a victory for America’s cattle producers and all private property owners across the country. It shows that the Court has a continued interest in private property rights and we look forward to oral arguments this spring.”
The National Cattlemen’s Beef Association (NCBA) has represented America’s cattle producers since 1898, preserving the heritage and strength of the industry through education and public policy. As the largest association of cattle producers, NCBA works to create new markets and increase demand for beef. Efforts are made possible through membership contributions. To join, contact NCBA at 1-866-BEEF-USA or email@example.com.
What’s Up with Your Beef Checkoff Program?
Interactive 2016 CBB annual report highlights results
The 2016 Cattlemen’s Beef Board (CBB) Annual Report now is available to provide results of Beef Checkoff Programs to the beef producers and importers who invest in this national self-help program. Located at http://2016annualreport.beefboard.org/, the report is offered in electronic form only, though the publishing program allows for interactive examples of checkoff programs and conversion to a pdf document for easy self-printing. Continue reading