HPMA Urges a Yes Vote for Colorado Millet Marketing Order
August 9, 2018 – High Plains Millet Association (HPMA) urges Colorado millet producers to vote yes for a Colorado Millet Marketing Order in a referendum being conducted by the Commissioner of Agriculture August 13-31, 2018. Colorado millet producers are being asked to self-fund marketing, education and research programs to increase the consumption and utilization of millet through a fully refundable assessment not to exceed five cents per hundredweight on millet sold for grain.
HPMA President Chris Stum of Towner said: “We can grow it – we must promote it! We need to look out for our own industry since we can’t rely on public funding for vital market development and research. The millet market is highly volatile since the major use is bird feed and seed, so we must invest in key marketing, education and research programs to:
- Expand domestic and international/export markets. Millet is already used in these markets as human food and alcoholic beverages since it is high in nutrients such as protein, vitamins and minerals.
- Develop new healthy and highly nutritious end-use millet varieties for human food and pet food. Gluten-free baked products, multi-grain bars, alcoholic beverages such as gluten-free beer and distilled alcohol are examples of human food.
- Identify/develop new millet varieties with improved grain quality for human food and bird feed.
- Develop improved millet varieties and agronomic traits (e.g. lodging and shattering tolerance enabling direct harvest).
Together, we can expand domestic and international/export markets, increase consumption and demand and improve millet grain quality and varieties through a Colorado Millet Marketing Order. It’s our crop and our future so please vote yes.”
Colorado ranks number one in millet production in the U.S. with 10-year average production of 6.4 million bushels valued at over $23 million annually.
HPMA was organized on March 11, 2017 with a mission “to provide sustainability to the millet industry through research, production and marketing.” For more information HPMA visit its website at: https://sites.google.com/view/hpma
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