04-05-18 NIAA’s “Livestock Traceability: Opportunities for Animal Agriculture” coming to Denver April 10-12

New Blockchain Technology and Livestock Traceability: NIAA Annual Conference

NIAA News Release, April 5, 2018

“There is a widespread perception that the U.S. is at a disadvantage in the international marketplace because we have not adopted a national animal ID and traceability system,” says Thad Lively, Senior Vice President, U.S. Meat Export Federation and a featured speaker at the upcoming NIAA Annual Conference to be held in Denver, CO, April 10th & 11th.

The theme of the conference, Livestock Traceability: Opportunities for Animal Agriculture, has impact on the many diverse sections of animal agriculture and beef has been in the spotlight for several years.

“There are several facets to this subject,” says Lively, “such as the fact that all of the leading beef exporting nations except the U.S. have implemented traceability systems, and those are our competitors. The majority of the beef importing nations also have set internal traceability standards, and those make up our export market.

“So, we have been perceived in some quarters as being a bit behind the standard when compared with other countries that we compete with for a share of that global marketplace.”

But, Lively points out another facet: “So far, most of the major beef importing countries have not made it a requirement to export to them. They require traceability for their own beef producers but have not set that as a standard for imports.” Lively says that brings up the question of why other countries have adopted animal ID and traceability systems?

“In the case of exporting countries, some have viewed traceability as an effective way of managing disease problems and maintaining their access to export markets,” explains Lively. Importing countries, in many cases, have adopted traceability to manage animal or public health issues and restore consumer confidence.

There are a range of traceability programs that exist in importing and exporting countries and Lively will give examples during his presentation, Traceability in an International Context, at the NIAA Annual Conference and discuss how their systems work.

“Our industry lived through BSE, but still did not adopt traceability,” Lively notes. “So what would it take to get us to do so, whether through a mandatory requirement or voluntary market-based system?”

Lively’s presentation will include the question of competitiveness and give examples of successful, or what he calls “impressive traceability systems” in the world, which we might find surprising. He says there are countries which have used traceability to differentiate themselves in the global market.

Beef has been the focus of traceability in the past, and until now, Lively says, traceability for pork has been less of a focus in the global market.

“It just hasn’t been an issue up to now in export markets,” says Lively. “Even though we have had disease outbreaks, those have been managed well and have not led importing countries to introduce traceability as a market access requirement.”

“When the EU had its BSE problem, part of its response was to introduce a mandatory livestock ID and traceability system in all 28 member states,” says Lively. This move was aimed at restoring consumer confidence and regaining access to lost export markets.

“A lot of other countries looked at the EU’s traceability system and decided that they needed to do something similar, either to maintain their access to the EU market or to avoid the perception that they were falling behind a new global standard for animal and public health,” concludes Lively.  

The 2018 NIAA Annual Conference will be held in Denver, CO at the Renaissance Stapleton Hotel, April 10th & 11th, with the follow-up Workshop Traceability and the Real World on April 12th.

Click HERE to Register NOW

Annual Conference Pricing:

Full Registration – NIAA Members: Annual Conference & Traceability Workshop – $425.00

Full Registration – Non-NIAA Members: Annual Conference & Traceability Workshop – $475.00

April 10, Day Only – $195.00

April 11, Day Only – $195.00

Traceability Workshop Only (April 12) – $195.00

Student Rate – $50/day*
*Students must present student ID at Check-In

*Registration fee includes: General Sessions, Committee and Council Meetings, NIAA Awards Reception, & Traceability Workshop.

Approved for 16 CEUs by:

(as of March 27, 2018)
**Denver, CO will be on Mountain Time.  All times listed are MT**
April 9, 2018 
12:00 PM-7:00 PM Registration Opens
5:00 PM-6:00 PM NIAA Council Leaders Briefing
April 10, 2018
6:45 AM-5:00 PM Registration Opens 
7:00 AM-8:15 AM Continental Breakfast – Sunrise Discussion with Millennial Minds
Traceability Talk: Exploring Traceability with a future CEO, Lawyer, Doctor, and Veterinarian 
Who will influence the next generation of agriculture law/regulations? Consumer behavior? Business trends? Food safety and animal health procedures? Millennial’s of course! A panel of bright millennial minds will explore traceability, from fear to freedom to operate, and offer valuable guidance to the industry from the perspective of the largest generation of our time. 
8:30 AM-10:30 AM Keynote Session I
Keynote Address 
ADT and The Future 
Mr. Gregory Ibach, Under Secretary of Agriculture for Marketing and Regulatory Programs, USDA 
Traceability: How to Leverage the Lessons from Others
Mr. Brian Sterling – Founder & President, SCS Consulting
Overview of the Canadian Traceability Administration 
Ms. Anne Brunet-Burgess, General Manager, Canadian Cattle Identification Agency
Transforming Food Supply with Blockchain
Nigel Gopie, PhD, Marketing Leader, IBM Food Trust, IBM Blockchain 
10:30 AM-12:00 PM Networking Break / Technology Showcase 
12:00 PM-12:45 PM NIAA Annual (NEW) Membership Meeting (Members Only – Boxed Lunch) 
1:00 PM-3:00 PM Committee / Council Meetings and Technology Showcase 
  • Animal Health Emergency Management Council (Agenda)
3:00 PM-3:15 PM Networking Break / Technology Showcase
3:15 PM-5:15 PM Council Meetings  and Technology Showcase 
  • Global Animal Health and Emerging Disease Council (Agenda)
6:00 PM-8:00 PM NIAA Awards Reception 
April 11, 2018 
7:00 AM-4:00 PM Registration Opens 
7:00 AM-7:50 AM U.S. Animal Health Association District at Large 
8:00 AM-9:00 AM Continental Breakfast – Sunrise Discussion with Millennial Minds
  In-Depth with Nigel Gopie, PhD
An Interactive Hour with Dr. Gopie, IBM Blockchain
A diverse group of Colorado college students will join Dr. Gopie for a conversation exploring friction points between technology and agriculture, and what it will take to shape new frontiers in traceability.
9:15 AM-11:15 AM Council Meetings and Technology Showcase Hours (Refreshments Available)
  • Animal ID and Information Systems Council (Agenda)
  • Food Security, Regulatory and Trade Council (Agenda)
11:15 AM – 1:00 PM Pick up Lunch (on your own) – Join us in the Technology Showcase
1:00 PM-4:00 PM Keynote Session II
One Health, Traceability and Emerging Technologies 
Mr. Thomas A. Burke, Food Traceability Scientist, Global Food Traceability Center, Institute of Food Technologists
Traceability in an International Context
Mr. Thad Lively – Senior Vice President, Trade Access, U.S. Meat Export Federation
  The Role of Traceability in Branded Beef
Mr. Mark McCully – Vice President, Production, Certified Angus Beef
The Intersection Between Traceability and Sustainability 
Greg Thoma, PhD – University of Arkansas, College of Engineering
5:00 PM-8:00 PM National Assembly – State Animal Health Officials Meeting 
5:00 PM-9:00 PM NIAA Board of Directors and Committee/Council Leadership Meeting 
April 12, 2018 
Traceability and the Real World – Interactive Workshop
6:45 AM-12:00 PM Registration Opens 
7:00 AM-8:00 AM Continental Breakfast 
8:00 AM-8:15 AM Introduction and ‘Call to Action’ 
Mr. Glenn Fischer – President, Allflex USA, Inc
8:15 AM-9:00 AM Moderator: Mr. Glenn Fischer 
A Glance Back – Lessons Learned That May Support Future Traceability Decisions
Mr. Neil Hammerschmidt – Former USDA Animal Traceability Program Manager 
The Evolution of the National ID and Traceability Program in Canada 
Ms. Julie Stitt – Canadian Cattle Identification Agency  (Retired)
9:00 AM-10:00 AM Cattle Traceability Working Group Update 
Tony Forshey, DVM – State Veterinarian, Ohio Department of Agriculture 
Nevil Speer, PhD – Vice President, U.S. Operations, AgriClear 
Mr. Glenn Fischer – President, Allflex USA, Inc. 
10:00 AM-10:15 AM Networking Break / Technology Showcase 
10:15 AM-11:15 AM Moderator: Mr. Joe Leathers – General Manager, 6666 Ranch
Working Session: Action Items and Next Steps
11:15 AM-12:15 PM Industry Perspective on Traceability – A Panel Discussion
Moderator: Mr. Glenn Fischer 
Mr. Chuck Adami – President & CEO, Equity Cooperative Livestock Association
Mr. Jim Lovell – Cattle Procurement, Bartlett Cattle Company
Ms. Maureen Phelon – Manager, Dairy ID Programs, Holstein Association, USA 
Myriah Johnson, PhD – Agricultural Economics Consultant, Noble Research Institute 
12:15 PM-1:30 PM Box Lunch Provided: Join Us at the Technology Showcase
1:30 PM – 2:00 PM Canadian Industry Perspective –
Toward a Workable Cattle Tracking System
Introduction: Ms. Chelsea Good, J.D. – Livestock Marketing Association 
Mr. Ken Perlich –  Perlich Brothers Auction Market, Ltd.
2:00 PM-3:00 PM Data Management:  a Regulatory, Industry and Producer Panel
Moderator: Ms. Kathryn Britton – Senior Director, Where Food Comes From 
Mrs. Jill Wagner – Contract Manager, GlobalVetLINK 
Mr. Roger Koberstein – Koberstein Farms
James Averill, DVM – State Veterinarian, Michigan Dept. of Agriculture 
3:00 PM-3:30 PM Wrap-up Key Speaker
Nevil Speer, PhD – Vice President, U.S. Operations, AgriClear 

Click Here to Register Online!

To learn more about the National Institute for Animal Agriculture – CLICK HERE