03-21-18 Potatoes USA Chooses Leadership

Back Row: Heidi Randall of Friesland, Wisconsin, Chris Hansen of Bliss, New York, Eric Schroeder of Antigo, Wisconsin, Jaren Raybould of Saint Anthony, Idaho, Steve Streich of Kalispell, Montana, Blair Richardson, Potatoes USA CEO and Marty Meyers of Boardman, Oregon.
Front Row: John Halverson of Arbyrd, Missouri, Jason Davenport of Arvin, California, Dan Moss of Declo, Idaho, Sheldon Rockey of Center, Colorado and Phil Hickman of Horntown, Virginia.

Potatoes USA Chooses Leadership

The Potatoes USA, 2018 Annual Meeting came to a close last week with the election of a new Board Chairman and Executive Committee. Dan Moss of Declo, Idaho was elected to serve as Chairman for the coming year. Jaren Raybould of Saint Anthony, Idaho and Phil Hickman of Horntown, Virginia were elected to Co-Chair the Domestic Marketing Committee; Marty Myers of Boardman, Oregon and Steve Streich of Kalispell, Montana were elected to Co-Chair the International Marketing Committee, Sheldon Rockey of Center, Colorado and Heidi Randall of Friesland, Wisconsin were elected to Co-Chair the Industry Outreach Committee, Chris Hansen of Bliss, New York and Eric Schroeder of Antigo, Wisconsin were elected to Co-Chair the Research Committee and Jason Davenport of Arvin, California was elected to Chair the Finance and Policy Committee.

In his acceptance speech, Dan thanked outgoing Chairman John Halverson of Arbyrd, Missouri for his excellent leadership this past year. Dan noted all of the progress that has been made in the research programs as increased funding has been secured for potato production and nutrition research. Dan praised the new Potatoes & Performance Strategy and expressed his excitement for the “What Are You Eating?” execution revealed at the meeting. He complemented the marketing staff for all of the work being conducted in the international markets and the resulting continued growth in exports but cautioned that he is concerned about the negative trade environment and potential impacts on exports. He is looking forward to working with the executive committee members to further the Board’s mission to Strengthening Demand for U.S. Potatoes.

About Potatoes USA

Potatoes USA is the marketing organization for the 2,500 commercial potato growers operating in the United States. We promote five main potato products: fresh table-stock potatoes, fresh chipping potatoes, seed potatoes, frozen potato products and dehydrated potato products. The National Potato Promotion Board, dba Potatoes USA, was established in 1971 by a group of potato growers to promote the benefits of eating potatoes. Today, as the largest vegetable commodity board, Potatoes USA is proud to be recognized as an innovator in the produce industry. For more information on Potatoes USA’s mission to “Strengthen Demand for U.S. Potatoes” by creating positive change in the industry through innovative and inspiring approaches, please visit PotatoesUSA.com. In an effort to enhance diversity of the Board, USDA encourages women, younger growers, minorities, and people with disabilities to seek positions on the board.

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