09-21-17 Potatoes USA: Potato Bar Challenge Continues



Join the Potatoes USA Industry Salad Bar Challenge and Help Schools Offer More Fruits and Vegetables

Denver, CO, September 19, 2017 –September is National Potato Month,
schools are back in session and it’s a great time to participate in the Salad Bar
Challenge. Since the Potatoes USA Salad Bar Challenge began in July 2015,
the United States potato industry has donated 276 salad bars to the national
Salad Bars to Schools program*. This makes potatoes the largest contributor
from the produce sector.

The need for more salad bar donations in K-12 schools continues. There are
currently over 360 schools on the waiting list. Donating a salad bar to a K-12
school is a great way to help children across the U.S. have daily access to
fresh fruits and vegetables at school. Donations also provide an opportunity
to work directly with schools on their menu offerings.

Potato industry member momentum continues in the third year of the
program. The National Potato Council teamed with the United Fresh Start
Foundation and Potatoes USA to donate salad bars to a school district just
outside the nation’s capital. In addition, the Colorado Potato Administrative
Committee has set up a video contest for local schools to win prizes including
salad bars. Salad bars will be donated to schools that have created the most
imaginative potato-centric videos. Getting involved with school districts is a
surefire way to get more potatoes on school menus.

Potatoes USA wants to give all kids better access to more fruits and
vegetables and salad bars are a great way to do that and to showcase
potatoes as a vegetable. If kids are exposed to potatoes in different dishes –
they are poised to become tomorrow’s potato enthusiasts who are
interested in different and unique potato recipes. Over five billion meals are
served in schools every year so there are many students to reach**.

In total, the national Salad Bars to Schools (SB2S) program has placed more
than 5,000 salad bars in schools in the U.S. since its inception, feeding 2.5
million students more fruits and vegetables, including potatoes! Participating
in the Salad Bar Challenge is a great way to build relationships with schools
and the next generation. Potatoes USA matches each potato industry
donation to double the impact. Potato industry members interested in
donating salad bars should contact Potatoes USA at 303-369-7783 or email

* Salad Bars to Schools: http://www.saladbars2schools.org/
**National School Lunch Program: Participation and lunches served, September 2017.

Available at: https://fnsprod.azureedge.net/sites/default/files/pd/slsummar.pdf

About Potatoes USA

Potatoes USA is the marketing organization for the 2,500 commercial potato growers operating in the United States. We promote five main potato products: fresh table-stock potatoes, fresh chipping potatoes, seed potatoes, frozen potato products and dehydrated potato products. The National Potato Promotion Board, dba Potatoes USA, was established in 1971 by a group of potato growers to promote the benefits of eating potatoes. Today, as the largest vegetable commodity board, Potatoes USA is proud to be recognized as an innovator in the produce industry. For more information on Potatoes USA’s mission to “Strengthen Demand for U.S. Potatoes” by creating positive change in the industry through innovative and inspiring approaches, please visit PotatoesUSA.com. In an effort to enhance diversity of the Board, USDA encourages women, younger growers, minorities, and people with disabilities to seek positions on the board.