07-11-17 Beef Checkoff News: The National Beef Quality Audit

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Image 1The National Beef Quality Audit

 

In each National Beef Quality Audit (NBQA) over the past 25 years, innovative approaches have been developed to create a more meaningful and robust set of results. The NBQA is more than just an exercise to assess where our industry stands on beef quality. It’s a roadmap to help drive all sectors of the industry forward and create more opportunities for all. The audits completed over the past 20 years paint a clear picture.

“We’ve come a long way as an industry in terms of improving beef quality. Changes suggested by the audit through the years are significant. The opportunities for further improvement — and success — are unmistakable.” – Jeff Savell, University Distinguished Professor, Meat Science & E.M. “Manny” Rosenthal Chair in Animal Science, Texas A&M University, and one of three 2016 NBQA Principle Investigators…

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UNDERSTANDING THE BEEF CHECKOFF PROGRAM

The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.