06-19-17 Colorado Corn district meetings coming up in Holyoke, Sterling and Greeley…

Colorado Corn district meetings coming up in Holyoke, Sterling and Greeley;
Farm bill to be focus of discussions

Colorado Corn staff and board members are encouraging farmers and all others interested to join the Colorado Corn Administrative Committee (CCAC) and Colorado Corn Growers Association (CCGA) for their upcoming district meetings, which will feature updates on the activities of the two organizations, as well as discussions about the next farm bill.

Meals will be provided at the meetings. To get an accurate headcount, those who want to attend are asked to please RSVP as soon as possible, toacross@coloradocorn.com, or (970) 351-8201.

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06-19-17 HICKMAN’S FAMILY FARMS ACHIEVES HUMANE CERTIFICATION FROM AMERICAN HUMANE

Hickman Family Farms logoHICKMAN’S FAMILY FARMS ACHIEVES HUMANE CERTIFICATION FROM AMERICAN HUMANE

Certification in line with national survey results showing Americans’ overwhelming support for humanely raised food

WASHINGTON, D.C., June 19, 2017 –  American Humane, the country’s first national humane organization and the largest certifier of animal welfare in the world, today announced that Hickman’s Family Farms has achieved humane certification for their cage-free eggs through the American Humane Certified™ program. In doing so, Hickman’s Family Farms is pursuing a humane path that is in line with national survey results by American Humane showing overwhelming support for humanely raised foods. The survey found that 94.9 percent of Americans said they were very concerned about farm animal welfare and more than three-quarters (75.7%) were willing to pay more for humanely raised eggs, meat and dairy products. American Humane now certifies more than 90 percent of all cage-free eggs in the United States.

In order to qualify as an American Humane Certified producer, Hickman’s Family Farms had to meet the program’s rigorous standards, which include meeting some 200 science-based standards covering everything from adequate space to proper temperature, air quality and much more. In addition, they voluntarily agreed to undergo rigorous, yearly audits by professional auditors to ensure the standards are being implemented.

“We believe that all animals – those in our homes, those in service to our country, and those on our nation’s farms and ranches – deserve humane treatment,” said Dr. Robin Ganzert, president and CEO of American Humane. “By becoming an American Humane Certified producer, Hickman’s Family Farms helps assure their consumers that the food on their plates was raised humanely and under the science- and evidence-based protections established by American Humane. We applaud them for their extraordinary commitment to good animal welfare.” Continue reading

06-19-17 “Beef. It’s What’s For Dinner.” Facebook Page Nears Milestone

“Beef. It’s What’s For Dinner.” Facebook Page Nears Milestone

As the calendar clicks off days in June, the checkoff’s team of digital strategists are on the edges of their seats. Why? They are watching the number of “Likes” on the “Beef. It’s What’s For Dinner.” Facebook page because it’s expected to surpass the one million mark!

Beef’s Digital Advertising History

Beef on Facebook

A very targeted and focused digital advertising campaign was born in 2014, specifically to reach older millennial parents, who were the largest segment on Facebook. The beef checkoff program used Facebook to share beef information with this group so they would feel more confident to purchase, prepare and enjoy beef with family and friends. Through an integrated approach, driven by website advertising and search to reach the target audience, social plays a critical role in establishing a relationship with millennial consumers like never before. It’s a modern approach to customer service, enabling consumer to interact with their favorite brands which builds trust and the ultimate goal of purchase trial.

“Facebook is the optimal platform for connecting with consumers as they’re seeking new information about family, lifestyle and health,” says Janna Stubbs, co-chair of the checkoff’s Consumer Trust committee and a beef producer from Alpine, Texas. “Not only is Facebook efficient for our checkoff dollars, but it is also a key platform to reach those audiences who want to know more about beef in a meaningful way.”

Beef’s New Facebook Strategies

This fiscal year, the checkoff incorporated a variety of Facebook methods to engage people: Continue reading

06-19-17 2017 World Pork Expo: One for the Record Books

Presented by the National Pork Producers Council, Expo features the world’s largest pork-specific trade show, educational seminars, live-hog shows, entertainment and much more. This year’s event drew more than 20,000 pork producers, ag professionals and media, including 1,000 visitors from nearly 40 countries. The dates for the 2018 World Pork Expo are set for June 6-8 in Des Moines.

2017 World Pork Expo: One for the Record Books

More exhibits, live hogs and new products, services and technology were on display at World Pork Expo, June 7-9.

DES MOINES, Iowa, June 19, 2017 — Seeking out new ideas, information and innovations, more than 20,000 pork producers and ag professionals from throughout the world attended the 29th World Pork Expo, June 7-9, in Des Moines. Presented by the National Pork Producers Council (NPPC), the 2017 Expo hosted more than 1,000 international guests from nearly 40 countries. Continue reading

06-19-17 USDA Announces $20 Million for Jobs for Young People, Veterans

USDA Announces $20 Million for Jobs for Young People, Veterans

WASHINGTON, D.C., June 19, 2017 — USDA and partners committed $20 million in 21st Century Conservation Service Corps partnership agreements to provide 4,000 work opportunities for youth, young adults and veterans up to 35 years old, a move that will help the U.S. Forest Service accomplish mission-critical infrastructure and landscape restoration projects on the ground. The U.S. Forest Service is one of seventeen USDA Agencies.

The funding represents investments by USDA of $13 million and $7 million from partner organizations. Contributions by the Forest Service and partners are expected to reach $40 million by the end of 2017 and provide 11,000 work opportunities. Some funds are already placed with 21st Century Conservation Service Corps partnership agreements; other funds will continue to be obligated throughout the summer.

“The 21st Century Conservation Corps is not merely a summer jobs program,” said U.S. Forest Service Chief Tom Tidwell. “This is about nurturing our public lands as well as our veterans, youth and young adults through a variety of opportunities to develop leadership potential and professional and personal connections through work across many diverse landscapes.” Continue reading

06-19-17 Record-Setting Year for FUTP 60 Schools Reaching Touchdown Status in the WDA Region!

Record-Setting Year for FUTP 60 Schools Reaching Touchdown Status in the WDA Region!

Now that the 2016/2017 school year has come to an end, Western Dairy is proud to announce we have more Touchdown schools than ever before!

This year, more than 50 schools reached Touchdown Status, meaning they completed all six steps of the Fuel Up to Play 60 program! The greatest thing about these schools reaching touchdown status is that the students and schools all understand the role dairy plays in a healthy diet, and dairy farmer’s commitment to improving childhood health and wellness.

We would like to congratulate the following schools:

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06-19-17 Western Dairy Films Recipe Videos with Chef Jason Morse

Western Dairy Films Recipe Videos with Chef Jason Morse

Recently, Western Dairy filmed recipe and how-to videos with Chef Jason Morse. Consumers respect the opinions of chefs, so working with them to promote dairy foods and show consumers how to use dairy while cooking is a great way to showcase these products. When food recommendations come from a trusted source, like a chef, consumers feel more confident in choosing those recommended dairy products for their own kitchens.

Chef Jason filmed a how-to video on making your own yogurt. You can use a crock pot or the oven, but Chef Jason chose to use a thermos and gave suggestions for flavoring the yogurt as well. Continue reading

06-19-17 WDA News: Day on the Dairy Teaches Hundreds of Consumers about Dairy…

Day on the Dairy Teaches Hundreds of Consumers about Dairy

Western Dairy is thrilled to report our Day on the Dairy event at Mountain View Farm was a success. Over 700 consumers came to learn about dairy farming – and each one left with new understanding of where their milk and dairy foods come from. Attendees visited stations across the dairy where they learned about each part of the farm, including the milking parlor, maternity pen, free stall barns, dry lot, commodity bunk and calves. Most visitors even had the opportunity to witness calves being born, which one consumer described as “life-changing.” Visitors also received free pizza from Domino’s (who donated over 100 pizzas), Noosa Yoghurt and Scrumptious Ice Cream. Continue reading

06-19-17 WDA News: RD and Chef Farm Tours Continue to Strengthen Dairy’s Image with Thought Leaders

RD and Chef Farm Tours Continue to Strengthen Dairy’s Image with Thought Leaders

Taking influential groups of people on farm tours continues to build strong dairy advocates and show those who have significant roles in their communities the important role dairy and dairy farming plays in their lives. When these thought leaders understand dairy farmers and begin to help us tell dairy’s story, it leaves a lasting impression on the consumers that trust them. Continue reading