05-23-17 Safeguarding Beef’s Image & Reputation

Safeguarding Beef’s Image & Reputation

The occurrence of “fake news” isn’t new to those in agriculture. Beef producers know first-hand what it’s like to see and hear misleading information about what they do in raising cattle and about the role of beef in the diet. However, through the beef checkoff, the industry is fighting misinformation with facts, as Brian Baxter reports from Texas.