12-20-16 ALB News: Local Lamb Promotional Funds Now Available

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ALB News: Local Lamb Promotional Funds Now Available

The ALB’s Local Lamb Promotional Funding program is designed to expand the American Lamb’s efforts to promote American Lamb throughout the country. The program provides funding to help industry organizations execute activities and programs that promote American Lamb at the local level to consumers, media, chefs and/or retailers. The funds cannot be used to support industry functions that target an industry audience. While this program does not require a cash match from applicants, this program is intended to offset the cost of local promotions, not subsidize the entire program.  Applicants that have received multi-year support need to demonstrate how the promotion is growing/changing and how it is becoming more self sufficient.

The deadline for submitting applications is February 28, 2017.

Examples of previously funding projects include:

  • Local Cook Off chef competitions and consumer tasting
  • Consumer Cooking Demonstrations and Tastings at Local Food, Wine and Music Festivals
  • Farm Tours
  • Farmers Market demonstrations and sampling
  • Direct Marketing Seminars

For more information about the program click here to download the application or for questions contact Rae Maestas at 866-327-5262.

The American Lamb Board (ALB) is a national promotion, research and information organization whose purpose is to strengthen the position of lamb and lamb products in domestic and foreign markets. The work of the Board is overseen by the U.S. Department of Agriculture’s (USDA) Agriculture Marketing. For more information, go to http://www.LambResourceCenter.com.