12-06-16 ASTA Kicks off CSS, Unveils new Video Bringing Plant Breeding to Life…

ASTA - American Seed Trade Association logo

ASTA Kicks off CSS, Unveils new Video Bringing Plant Breeding to Life

Chicago, IL—December 6, 2016—The American Seed Trade Association (ASTA) unveiled the latest initiative in its “Better Seed, Better Life” communications program during the Opening General Session of its CSS 2016 & Seed Expo — America’s largest seed industry convention. The “Mom, Gardener, Plant Breeder” video features Jessie Alt, a mother, home gardener, and professional plant breeder—along with her two daughters who help out with their home garden.

“The seed industry has a great story to tell, and this video helps us do that,” said ASTA President & CEO Andrew W. LaVigne. “Jessie, like all of our plant breeders, is passionate about producing new and improved varieties of nutritious crops in a sustainable manner to meet the needs of local farmers and American families.”

This video is part of a larger advocacy and social media campaign to share information with consumers about the importance of seed improvement and its connection to quality of life. As we work to solve the challenges that farmers face, create a more sustainable food supply, and increase choices for American families at the grocery store, it all starts with a seed, and better seed means better life.

Watch the video here and share it online with #JustGrowIt. Whether you want to “grow” your knowledge about plant breeding, or “grow” a better home garden, follow @Better_Seed for tips, tricks and other fun facts about seed.

ASTA’s CSS & Seed Expo brings together more than 3,000 seed industry professionals for educational and networking opportunities. More information on this week’s events is available on the ASTA website.

Founded in 1883, the American Seed Trade Association (ASTA) represents over 700 companies involved in seed production, plant breeding and related industries in North America. ASTA is an effective voice of action in all matters concerning the development, marketing and movement of seed, associated products and services throughout the world.  ASTA’s broad membership offers varieties from alfalfa to zucchini and all production types including conventional, organic and biotech. We promote the development of better seed to produce better crops for a better quality of life.