Denver (December 6) – Places like Dolores County, Pagosa Springs, and the North Fork Valley will attract more visitors to their respective regions in the coming year in part because of $600,000 in grant funding – an increase of $100,000 from last year -provided by the Colorado Tourism Office (CTO) through the Marketing Matching grant program.
Thirty Colorado not-for-profit associations and governmental organizations from across the state were awarded grants ranging from $4,000 to $25,000 for the purpose of enhancing marketing efforts to attract visitors.
“Although the tourism budget was unchanged from last year, we made it a top priority to direct even more funds to support local and regional marketing initiatives,” said CTO director Cathy Ritter. “This is one of the most significant ways that we can support our partners in encouraging travelers to sample new experiences throughout our state.”
The annual competitive grant program received 73 applications, 19 more than last year, for a total of $1.4 million in requests. Nearly 36 Colorado counties will share in the tourism grants.
This year’s grantees will use the funding to develop new marketing campaigns, conduct website updates and redesigns, purchase paid media, increase event promotion and conduct other marketing activities. A complete list of recipients and project descriptions can be found online at http://industry.colorado.com/resources/matching-grant-program.
The CTO Marketing Matching Grant Program was created in 2001 to provide funding to Colorado not-for-profit organizations for the purpose of promoting the state or a region as a tourism destination. In the first year, the CTO awarded $70,000 to qualifying organizations engaged in promoting travel throughout Colorado. The CTO matches grantees investment dollar for dollar, up to a maximum of $25,000.
For more information about the CTO Marketing Matching Grant program visit http://industry.colorado.com/resources/matching-grant-program.
- Chaffee County Visitors Bureau – $25,000
- City of Montrose – $25,000
- Clear Creek County Tourism Bureau, Inc. – $25,000
- Colorado Cross Country Ski Association – $25,000
- Colorado Springs Convention & Visitors Bureau – $25,000
- Colorado Wine Industry Development – $9,500
- Dolores County Development Corporation – $5,000
- Durango Area Tourism Office – $20,000
- Fremont County Tourism Council – $25,000
- Grand County – $25,000
- Greater Grand Junction Sports Commission – $25,000
- Gunnison-Crested Butte Tourism Association – $25,000
- History Colorado- El Pueblo History Museum – $20,965
- Mesa Verde Country Visitor Information Bureau – $25,000
- North Fork Valley Creative Coalition – $25,000
- Northeast Colorado Travel Region – $4,320
- Old Colorado City Foundation – $14,198
- Ouray Chamber Resort Association – $25,000
- Pagosa Springs Town Tourism Committee – $25,000
- Poudre Heritage Alliance – $11,000
- Pueblo Arts Alliance – $12,800
- Rocky Mountain Repertory Theatre – $12,283
- Salida Circus Outreach Foundation – $23,100
- San Luis Valley Tourism Association – $25,000
- Sangre de Cristo Arts and Conference Center – $25,000
- Santa Fe Trail Scenic and Historic Byway – $5,000
- State of Colorado – Colorado Parks and Wildlife – $15,000
- Tour Colorado – $20,000
- Town of Silverthorne – $25,000
- Visit Estes Park – $25,000