11-22-16 Pork Checkoff Hosts Call on Current U.S. Pork Production and Consumer Demand

Pork Checkoff Hosts Call on Current U.S. Pork Production and Consumer Demand: Tele-Conference

America’s pig farmers are set to again produce a record-breaking supply of pork in 2016. Following last year’s record production, it is anticipated that the U.S. pork industry will again set a record in terms of both the number of hogs taken to market and the number of pounds of pork produced. It is also expected that this high level of production will continue well into 2017.  More available meat presents a unique marketing opportunity for the U.S. pork industry’s retail and food service partners, as well as the international marketplace. In the back half of 2016, U.S. pork exports began a return to higher levels of volume from past years, despite a significant currency disadvantage. Experts within the pork industry will address these current trends and define the impact it has on America’s 60,000 pork producers.

Speakers included:

  • Jan Archer, National Pork Board president and a pork producer from Goldsboro, North Carolina, will address the producers’ perspective and importance of the Pork Checkoff’s marketing outreach.
  • Len Steiner, Steiner Consulting Group, will address the overarching economic dynamics of the current market situation.
  • Patrick Fleming, Director, Market Intelligence and Innovation, National Pork Board, will focus comments on domestic marketing trends and pork sales with the U.S. retail sector.
  • Brett Stuart, Global AgriTrends, will discuss the international environment and current status of U.S. pork exports.

Panelist Opening Statements

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Media Questions & Answers from Panel

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The National Pork Board has responsibility for Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. Through a legislative national Pork Checkoff, pork producers invest $0.40 for each $100 value of hogs sold. Importers of pork products contribute a like amount, based on a formula. The Pork Checkoff funds national and state programs in advertising, consumer information, retail and foodservice marketing, export market promotion, production improvement, science and technology, swine health, pork safety and sustainability and environmental management. For information on Checkoff-funded programs, pork producers can call the Pork Checkoff Service Center at (800) 456-7675 or check the Internet at www.pork.org.

For information on Checkoff-funded programs, pork producers can call the Pork Checkoff Service Center at (800) 456-7675 or check the Internet at pork.org. #AntibioticSmart #RealPigFarming #CombatingAMR

Submitted to The BARN by:

Cindy Cunningham
National Pork Board
ccunningham@pork.org
515-223-2600