07-14-16 NCBA: Cattle Producers Meet in Denver to Establish Direction for Industry

NCBA News Rlease HeaderCattle Producers Meet in Denver to Establish Direction for Industry

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DENVER (July 14, 2016) – This week, more than 700 cattle producers are gathered in Denver, Colo., for the annual Cattle Industry Summer Business Meeting to set direction for the industry. The event includes meetings of the National Cattlemen’s Beef Association, Cattlemen’s Beef Board, American National Cattlewomen and National Cattlemen’s Foundation. The purpose of this yearly Summer Business Meeting is to create the framework for policy and checkoff efforts on behalf of U.S. cattle producers for the year ahead.

The meeting officially kicked off today with the Opening General Session, featuring a panel of experts discussing the benefits of trade, specifically the Trans Pacific Partnership. The panel was moderated by Oklahoma farm broadcaster Ron Hays and included Kent Bacus, NCBA director of international trade, Thad Lively with the U.S. Meat Export Federation, and Bill Westman from the North American Meat Institute.

“Trade is a critical component of the cattle industry’s profitability, and expanding exports through current and future trade agreements like TPP hold tremendous potential for our producers,” said Tracy Brunner, NCBA president. “The panel at Opening General Session was a great opportunity to discuss the impacts of reducing the tax on U.S. beef into Japan and highlight the gains that can be made by growing  export markets.”

Checkoff committees representing Convenience, Freedom to Operate, Global Growth, Beef’s Image, Market Research, Taste, Value and Nutrition and Health will begin this afternoon, and continue through Friday morning. At the same time, NCBA Policy committees, representing Agricultural and Food Policy; Tax and Credit; Cattle Health and Well-Being; Federal Lands; Cattle Marketing and International Trade; Property Rights and Environmental Management will be meeting.

“These committee meetings on both the policy and checkoff sides of the organization are where the work of the association is done by our producer leaders and state affiliates to set the direction for the year ahead,” said Brunner. “The policy resolutions brought forward and the discussions at this meeting set the agenda for our efforts in Washington D.C. In the same way, the Checkoff committee meetings set the direction for checkoff programs to grow beef demand on behalf of all cattle producers as we conclude this year and look to 2017.”

NCBA’s seven regions will hold caucuses Friday morning from 7:30 – 9:00 a.m. At these sessions members from the regions will discuss issues of specific concern.

Separate board meetings will be held for the Cattlemen’s Beef Board July 17, and NCBA Board of Directors July 18, rounding out the week’s meetings and events.

The National Cattlemen’s Beef Association (NCBA) has represented America’s cattle producers since 1898, preserving the heritage and strength of the industry through education and public policy.  As the largest association of cattle producers, NCBA works to create new markets and increase demand for beef.  Efforts are made possible through membership contributions. To join, contact NCBA at 1-866-BEEF-USA or membership@beef.org.