Syngenta honors women in agriculture with “FarmHer” series sponsorship
New television show will celebrate the vital role of women in agriculture
“FarmHer” will feature farmers, scientists and other agriculture leaders
Series will start airing in September
GREENSBORO, N.C., USA, June 22, 2016 – To celebrate the critical role women are playing in agriculture, Syngenta U.S. is sponsoring a new television series on RFD-TV. Set to start airing this fall, “FarmHer” will feature some of the industry’s amazing women and the impact they make every day to help feed more than 7 billion people.
“Syngenta recognizes how valuable women are in agriculture all across America,” said Dan Burdett, head of Customer Marketing, Syngenta. “From driving tractors on the farm to discovering innovations in the lab, women continue to make major contributions to our industry.”
Each episode of “FarmHer” will tell stories of real women who, as the “FarmHer” theme states, “love the land, care for the community and feed the people.”
“I founded ‘FarmHer’ in 2013 to begin changing the image of agriculture—to include women in that image through photographs and stories,” said founder Marji Guyler-Alaniz, who is also a professional photographer. “This partnership with RFD-TV and Syngenta takes what I started with ‘FarmHer’ and launches it to the next level.”
The “FarmHer” TV series will use still photography, video and insights from the featured women themselves to showcase their invaluable contributions to agriculture, as well as to their families and communities.
“We couldn’t be more excited to partner with Syngenta to help bring the compelling stories of women in agriculture to homes all across the country,” said Raquel Gottsch, executive producer of “FarmHer.” “RFD-TV is pleased to work with a company that has a genuine interest in the work and passion of all Americans who work in this industry – no matter their gender.”
The first episode of “FarmHer” is slated to premier in September. For more information, please visit RFDTV.com. Viewers should check their local listeners for the RFD-TV channel number in their area. For more information about Syngenta, please visit www.syngentathrive.com for a sneak peek at some of the remarkable women who are #RootedinAg and will be featured in the “FarmHer” series.
Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities. To learn more, visit www.syngenta.com and www.goodgrowthplan.com. Follow us on Twitter® at www.twitter.com/Syngenta and www.twitter.com/SyngentaUS.
Founded in 2013 to update the image of agriculture to include women through imagery, FarmHer has become a multi-faceted source of inspiration and connection for women in all types of agriculture. FarmHer images are shared through social and traditional media, updating the image of a farmer and rancher to include the women who have always been imperative to growing food and fiber. FarmHer is also an online community for women in agriculture – both professionals and producers – to connect women in a safe and private online environment. Additionally, FarmHer includes a clothing line that showcases who these women are and tells the world what they love. See more and follow the journey at farmher.com
About Rural Media Group, Inc. (RMG)
Rural Media Group, Inc. is the world’s leading provider of multimedia content dedicated to the rural and Western lifestyle. Reconnecting city with country, RMG is the parent company of RFD-TV, RURAL RADIO, FamilyNet, RFD-TV The Magazine, and RFD-TV The Theatre. RMG networks are distributed to more than 100-million homes worldwide by DBS, telco and cable systems including DISH Network, DIRECTV®, Comcast, AT&T U-Verse, Mediacom, Charter, Optimum, Brighthouse, Suddenlink, Time Warner, Cox, and more than 600 independent rural cable systems. Corporate headquarters and broadcast operations are in Nashville, Tennessee.
RFD-TV is the flagship network for RMG. Launched in December 2000, RFD-TV is the nation’s first 24-hour television network featuring programming focused on the agribusiness, equine and the rural lifestyle, along with traditional country music and entertainment. Top RFD-TV programming includes “Market Day Report,” “Rural Evening News,” “Rural America Live,” “Western Sports Weekly,” top rodeo events such as “The American,” and award-winning musical entertainment such as “The Marty Stuart Show,” “Reno’s Old Time Music,” “The Molly B Polka Party,” and “Larry’s Country Diner.”