Foul-Mouthed ‘Mr. Seed’ Sells With Scares
There are millions of people who work in the agricultural industry around the world. At a time when we should be united for the common good of feeding the world, we are fighting instead, using unethical and non-factual propaganda as the weapon. Food companies are using junk science driving people away from sustainable practices like GMOs to manipulate consumers for the sole purpose of market gain. The bottom line is: no matter your approach to farming, or how you view various farming practices, the outright demonization of conventional agriculture and family farms is despicable.
I have toured Clif’s small, organic farm in the highly erodible hills of northern California and participated in multiple events where Clif Company representatives presented myths against conventional agriculture to rooms full of eager listeners. I was always respectful in my approach and communications. As an individual and as part of this organization, we listened and we engaged in dialogue in an attempt to illustrate our support for their farming practices. But agriculture as a whole cannot be tolerant any longer.
Too many times conventional agriculture takes the white hat approach while food companies like Chipotle and Clif, strike with negative retorts in the form of videos and cutting words. This video, and several others, are not just attacking how we farm; they are personally insulting science, agronomic research and all farmers who choose to implement modern farming practices such as GMOs.
So what are our next steps? In an ideal world, we would drive for consumers and agriculturalists alike to see through these scare tactics and abandon these products all together. Our approach might be effective for a short time, but in reality, this voice is not one we will be able to stop. There will be more videos painting farmers, ranchers and our methods of food production in an ominous manner.
We need a long-term solution. It’s time for all of agriculture to come together and respond as a collective and united force. This video (and several others) directly and falsely impact consumer opinions about how we grow and raise food, which in turn, directly impacts the present and the future for farmers and ranchers. It is unjust and raises unrealistic fears about the food we grow.
I encourage each and every one of you reading this to Be Offended. Be Disgusted. Be Angry. And even Be Hurt and to react loud and clear. Our livelihoods are being criticized and it is time to respond.
Written by: Randy Krotz, CEO of U.S. Farmers & Ranchers Alliance