The beef checkoff’s Beef Quality Assurance (BQA) program is kicking off a Facebook photo contest on May 9, 2016. Beef and dairy producers are encouraged to enter the ‘BQA is my story, what’s yours?’ contest by sharing their BQA story in the comments of one of the four BQA contest specific posts.
Each week, the BQA program will select one person as the weekly Facebook Story and Photo Contest winner to receive a BQA vest valued at $50. Following the contest, one of the four weekly winners will receive an Omaha Steaks package valued at $250. The grand prize winner will be announced June 13, 2016.
Find the contest rules here.
“Consumers continue to be more engaged in the discussion about where their food comes and how it is raised,” says Chase DeCoite, associate director of the BQA program. “Producers all have great stories and photos to share. Engage with us today on Facebook and share YOUR positive ‘AgVocating’ story!”
For more information about your beef checkoff investment, visit MyBeefCheckoff.com.
UNDERSTANDING THE BEEF CHECKOFF PROGRAM
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.