04-01-15 Beef Checkoff Introduces the Protein Challenge…

Beef Checkoff News HeaderAre you up for a challenge? Americans currently consume two-thirds of their total daily protein intake at dinner – that doesn’t leave much room for protein at other meals or snacks. Introducing: the beef checkoff’s 30 Day Protein Challenge!

For some time now, research has shown that consuming protein in balanced amounts at each meal is beneficial to improving overall health. Some of the more remarkable benefits of distributing protein throughout the day include feeling satisfied after a meal or snack that features protein, which helps reduce mindless eating. Additionally, meals with high-quality protein help to build muscle and reduce body fat.

The 30 Day Protein Challenge is a step-by-step way to get an optimal amount of protein throughout the day.

“It’s simple: work your way up to eat 30 grams of protein every meal, and feel the difference,” says Jo Stanko, co-chair of the checkoff’s Nutrition and Health Subcommittee, and producer from Steamboat Springs, Colo. “Whether consumers are seeking to maintain and/or build muscle, looking for craving control or simply striving for better overall health and wellness, the Protein Challenge can help them take control of their appetite and kick start the benefits from balancing protein consumption.”

Interested in joining the challenge? Visit BeefItsWhatsForDinner.com/ProteinChallenge to sign up for daily inspirational emails, tools to help you succeed and beefy recipes with plenty of protein!

Challenge accepted.

For more information about your beef checkoff investment, visit MyBeefCheckoff.com.


The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.