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10-15-13 Latest CFI Research Provides Roadmap for “Trust-Building Transparency” Seven-Step Process Identified for Building Trust…

Posted by Brian Allmer on October 15, 2013

The Center for Food Integrity logoKANSAS CITY, Mo. – Tuesday, Oct. 15, 2013 – The latest consumer research conducted by The Center for Food Integrity (CFI) provides a roadmap for agriculture and the food industry to create trust-building transparency.

“We believe our breakthrough Trust-Building Transparency model provides a clear path to effectively address growing public skepticism about today’s food,” said Charlie Arnot, CEO of CFI.  “Consumers have been asking for more transparency, but it has not been well defined. This research defines transparency and provides direction for how to use transparency to build trust. Effectively implementing this new model will help companies and organizations build trust with their stakeholders and consumers.”

CFI research also confirmed consumer bias against “big food.”

“Whether farms or food companies, consumers are increasingly skeptical that large organizations are worthy of trust,” said Arnot. “Consumers believe that mass production creates more opportunity for error, that industrialized food production is inherently impersonal, and that big companies will put profits ahead of public interest. This research shows the ‘big is bad’ bias can be overcome with Trust-Building Transparency.”

CFI identified seven components in its Trust-Building Transparency model and tested 33 attributes of the seven elements in the 2013 survey.

The results show that CFI’s definition of Trust-Building Transparency rings true with the public. More than half of the respondents gave ratings of 8-10 on a 10-point scale on all 33 attributes. More importantly, women and early-adopting opinion leaders, who drive public discussion of food and farming issues, rated the elements of Trust-Building Transparency higher than others.

“Through this research, opinion-leading consumers and those most concerned about food issues have provided clear direction on exactly what we can do to overcome their bias and skepticism and earn their trust,” Arnot said.

The seven elements of Trust-Building Transparency are: Read the rest of this entry »

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09-25-13 US Senators Bennet, Udall Urge Defense Secretary to Keep National Guard on the Job for Flood Recovery Efforts…

Posted by Brian Allmer on September 25, 2013

Guardsmen Prevented from Assisting Due to Potential Government Shutdown

Washington, DC – Colorado U.S. Senators Michael Bennet and Mark Udall today urged Defense Secretary Chuck Hagel to ensure active duty National Guardsmen would be allowed to continue to assist Colorado communities rebuilding from the devastating floods in the event of a government shutdown next week.  The senators requested that Secretary Hagel designate the guardsmen as exempt to prevent them from being furloughed.

The looming deadline for Congress to pass a bill that keeps the government open past September 30th is already slowing recovery efforts.  The potential shutdown is preventing a group of 120 Utah National Guard engineers from traveling to Colorado to help rebuild U.S. Highway 36 and other state highways. Additionally, hundreds of Colorado Guardsmen already aiding recovery efforts may also be furloughed if Congress fails to act.

In a letter to Secretary Hagel, the senators wrote, “Sadly, the threat of a government shutdown has put [these] critical recovery projects on hold and delayed urgently needed road repair projects. Both Colorado and Utah National Guardsmen who were supposed to be mobilized this week have been delayed until after the current budget crisis is resolved because they have not been designated as ‘exempt personnel.’ While rescue efforts qualify for exemption, recovery work does not. Yet we will likely be rescuing more Coloradans and Americans from flood-isolated towns this winter if rebuilding is delayed any further.” Read the rest of this entry »

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07-01-13 *CDA Vet News* Bovine Trichomoniasis Update…

Posted by Brian Allmer on July 1, 2013

LAKEWOOD, Colo. – The Colorado Department of Agriculture reminds cattle owners to test their herd for Bovine Trichomoniasis.

  • As of 6/30/2013, there are currently two positive trich locations in Colorado:  Archuleta and Park counties.
  • So far this year, there have been six trich locations in five counties:  Archuleta, Costilla, La Plata, Las Animas, and Park.
  • A map detailing trichomoniasis sample submissions by county and the prevalence for trichomoniasis-positive counties can be found at www.colorado.gov/ag.
 

Positive Trich Locations

Number of Colorado Counties

2012

12

8

2011

13

8

2010

9

9

2009

16

9

2008

43

17

2007

32

13

Read the rest of this entry »

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06-13-13 *CDA Vet News* Two Rabies-Positive Horses Confirmed in Weld County…

Posted by Brian Allmer on June 13, 2013

Horse Owners Encouraged to Speak to Veterinarians & Watch for Behavioral Changes

LAKEWOOD, Colo. – Two Weld County horses have tested positive for rabies; the horses were on separate premises and their cases are unrelated.  So far this year, three horses have been euthanized after showing severe clinical signs and subsequently tested positive for rabies.  The first case was confirmed in Logan County in April.  The Colorado Department of Agriculture is encouraging livestock and pet owners to discuss the need for rabies vaccination with their local veterinarian and to monitor their animals for behavioral changes.

“Animal owners need to primarily look for any dramatic nervous system changes such as muscle tremors, weakness, lameness, stumbling, or paralysis.  Those are some of the hallmark signs that the animal may be suffering from rabies,” said State Veterinarian, Dr. Keith Roehr.

Additional examples of unusual behavior include: wild mammals that show no fear of people and pets; nocturnal animals that are active in daylight; and bats found on the ground, in swimming pools or that have been caught by a pet.  Rabid carnivores, such as skunks, foxes, bobcats, coyotes, dogs and cats, may become aggressive and may attempt to bite people, pets and livestock.

Livestock and pet owners are also encouraged to discuss vaccination with their veterinarian for animals that could be exposed to wildlife that carry and could transmit the rabies virus to dogs, cats, horses, small ruminants, llamas, alpacas, and petting zoo animals.

Read the rest of this entry »

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05-29-13 *CDA Vet News* Bovine Trichomoniasis Update…

Posted by Brian Allmer on May 29, 2013

LAKEWOOD, Colo. – The Colorado Department of Agriculture reminds cattle owners to test their herd for Bovine Trichomoniasis.

  • As of 5/29/2013, there are currently four positive trich locations in four Colorado counties:  Costilla, La Plata, Las Animas, and Park counties.
  • So far this year, there have been five trich locations in four counties.
  • A map detailing trichomoniasis sample submissions by county and the prevalence for trichomoniasis-positive counties can be found at www.colorado.gov/ag.
 

Positive Trich Locations

Number of Colorado Counties

2012

12

8

2011

13

8

2010

9

9

2009

16

9

2008

43

17

2007

32

13

“Testing and monitoring herds for trichomoniasis is the best method of controlling this infection,” said State Veterinarian, Dr. Keith Roehr.  “Cattle owners should talk to their veterinarian to determine the best management practices for their herd.”

Read the rest of this entry »

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