Posted by Brian Allmer on October 15, 2013
KANSAS CITY, Mo. – Tuesday, Oct. 15, 2013 – The latest consumer research conducted by The Center for Food Integrity (CFI) provides a roadmap for agriculture and the food industry to create trust-building transparency.
“We believe our breakthrough Trust-Building Transparency model provides a clear path to effectively address growing public skepticism about today’s food,” said Charlie Arnot, CEO of CFI. “Consumers have been asking for more transparency, but it has not been well defined. This research defines transparency and provides direction for how to use transparency to build trust. Effectively implementing this new model will help companies and organizations build trust with their stakeholders and consumers.”
CFI research also confirmed consumer bias against “big food.”
“Whether farms or food companies, consumers are increasingly skeptical that large organizations are worthy of trust,” said Arnot. “Consumers believe that mass production creates more opportunity for error, that industrialized food production is inherently impersonal, and that big companies will put profits ahead of public interest. This research shows the ‘big is bad’ bias can be overcome with Trust-Building Transparency.”
CFI identified seven components in its Trust-Building Transparency model and tested 33 attributes of the seven elements in the 2013 survey.
The results show that CFI’s definition of Trust-Building Transparency rings true with the public. More than half of the respondents gave ratings of 8-10 on a 10-point scale on all 33 attributes. More importantly, women and early-adopting opinion leaders, who drive public discussion of food and farming issues, rated the elements of Trust-Building Transparency higher than others.
“Through this research, opinion-leading consumers and those most concerned about food issues have provided clear direction on exactly what we can do to overcome their bias and skepticism and earn their trust,” Arnot said.
The seven elements of Trust-Building Transparency are: Read the rest of this entry »
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Posted by Brian Allmer on June 30, 2013
Leaders Call on House to Pass a Bill
Denver, CO – Colorado U.S. Senator Michael Bennet today joined members of Colorado’s faith, Latino, business, agriculture, government, and law enforcement communities to celebrate the Senate’s recent passage of a comprehensive bill that fixes our broken immigration system.
Participants at the rally, listed below, praised the work of the bipartisan ‘Group of 8,’ of which Bennet is a member, and called on the House of Representatives to pass immigration reform.
“Seven months ago we came together to launch the Colorado Compact to send a message to Washington that it was time to fix our immigration system. The Senate got the message and the groups here today played an important role helping us shape the bill,” Bennet said.
“The bill we passed will strengthen our economy, reduce the deficit, and secure our borders. It provides relief for businesses and protects American workers. It will reunite families and provide a path to citizenship for millions of people who are living in the shadows. My thanks goes to everyone who made their voice heard. Now, I hope the House of Representatives will take a serious look at the Senate bill and work constructively to pass legislation this summer.”
The Senate passed the sweeping bill Thursday in a broad bipartisan vote of 68-32. The bill makes important reforms to an outdated visa system that protects American workers, provides significantly more tools and resources to secure the border, establishes a sensible system for the future flow of immigration and creates a tough but fair path to citizenship for undocumented immigrants.
The ‘Group of 8’ worked with a diverse group of stakeholders to craft the Border Security, Economic Opportunity and Immigration Modernization Act of 2013, which was introduced in April. The bill underwent an extensive consideration process in the Senate Judiciary Committee, where members of the Committee debated amendments for over 30 hours. In the end, hundreds of amendments were filed and considered with dozens from both sides of the aisle accepted. The bill advanced out of the committee with a bipartisan 13-5 vote.
The bill now awaits consideration by the House of Representatives. The strong bipartisan vote in the Senate is expected to put pressure on that body to act on the legislation.
Participants at the rally included: Read the rest of this entry »
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Posted by Brian Allmer on January 8, 2013
The Northern Colorado Water Conservancy District and its Municipal Subdistrict provide water to Northeastern Colorado from the Colorado-Big Thompson and Windy Gap projects. Learn more about Northern Water and the Municipal Subdistrict.
CLICK HERE to get registered…before Jan 11th
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