Livestock Marketing Association has announced that Boehringer Ingelheim Vetmedica, Inc. (BIVI) is the Platinum Level sponsor for LMA’s 2012 World Livestock Auctioneer Championship (WLAC).
LMA President David Macedo said the Platinum Level “is the highest level of sponsorship for the WLAC, now in its 49th year, and widely considered the World Series and Super Bowl of the livestock auctioneering profession.
“We are very pleased to be working with a worldwide leader in cattle vaccine products, a company that shares our members’ concerns about livestock health.”
LMA is North America’s largest membership organization dedicated to supporting, representing and communicating with and for the entire livestock marketing sector. LMA represents some 800 livestock auction markets, livestock dealer/brokers and related businesses.
BIVI Brand Manager Monica Porter said, “We realized that the livestock auction market owner has a key role in the value that producers capture for the cattle they sell and has a significant influence on the health protocols that producers follow. Read the rest of this entry »
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